We want to promote an idea of refined and conscious luxury based on the philosophy of buying less but better. We want to help eradicate the inelegant and unethical habit of wearing clothes only once or twice, consequently generating enormous waste with just as many environmental implications. We keep some iconic garments in our collection, because we believe that beauty does not have an expiration date and we do the same for basic solid colours. We dissociate ourselves from the disposable “culture” which, behind such low prices, conceals very high costs, also in terms of human lives. We are against compulsive shopping and we want to inspire our customers to build their own style every time, thinking of our swimwear as wardrobe essentials, to be combined in a thousand ways, despite the changing seasons. We think of our swimwear as small precious investments and not fleeting meteors that last the time of a season.